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  5. Music  5 Sites
This subcategory offers perspectives on music, music marketing, and popular music in contemporary mass culture.
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Popular Music and Society - Bibliographical links to a large number of articles analyzing popular music in contemporary culture. Earshot Media - Shows how they market and promote alternative, indie, punk hardcore and metal music online. Most notable for interview and review links, FAQ, and a model for similar sites. Writing Better One-Sheets by Jett Black - ABC's of music marketing. Terms defined, a basic strategy. A short but good "how-to." Frontline: The Merchants of Cool - Journeys into the world of the marketers of popular culture to teenagers. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America. Stanford Online Report - Rock & Roll: Does it influence teens behavior? - A discussion by Kathleen O'Toole on the above topic (1997) and the central role music plays in the lives of teens.
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