EyeToy - Play is the first game available for the EyeToy, the camera developed by Sony Computer Entertainment for the PlayStation 2. EyeToy - Play contains a collection of 12 simple mini-games, where players can interact by moving in front of the EyeToy. The camera and the game, developed by Sony Computer Entertainment Europe (SCEE), were launched on July 4, 2003 in Europe, on November 4, 2003 in North America, and on February 11, 2004 in Japan.