Brand-stretching - ASH-UK briefing on brand-stretching: the use of tobacco brand names on non-tobacco merchandise or services to get around bans on direct advertising. In-store Tobacco Ads - Commentary explains tobacco industry point-of-purchase advertising and promotion; how it works, who gets paid for it, and what mechanisms are used. Low Tar, Light Cigarettes Called Deliberate Deception - Industry documents show the tobacco industry knew that low-tar and light cigarettes were no safer but marketed them to "offer an image of health reassurance". Tobacco Advertising and Promotion - Short description and statistics on promotional items. Holy Smoke! - The Virgin Mary was a Marlboro woman--and other marketing that the industry uses abroad. The Dark Side Of Marketing seemingly 'Light' Cigarettes: Successful Images and Failed Fact - Extensive review of internal tobacco industry memos and documents finds that for 50 years filtered and low tar cigarettes were a marketing campaign designed to reassure smokers, not reduce risk. Ad Money Moves from Billboards to Print - A review of money spent promoting cigarettes finds that the Master Settlement Agreement has not reduced tobacco promotion, but merely moved it to different places. The Cigarette Pack As Image: New Evidence From Tobacco Industry Docuemnts - Tobacco industry internal memos and reports reveal the industry used a highly sophisticated research program to develop the cigarette pack as a potent advertising tool in its own right. A Day in the Life of an Advertising Man - Internal documents from the UK tobacco industry's principal advertising agencies reveal that tobacco advertising is intended to increase consumption as well as brand share.