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This category is about the internet advertising firm whose technique of obscuring advertising on websites with its own advertisements has aroused opposition from webmasters.
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BizReport: Gator Chomps First, Sues Internet Advertising Bureau - Article on Gator's lawsuit seeking a gag order on IAB representatives, and a ruling that their software is legal. Forbes.com: Gator's Legal Feud Means Big Publicity - Asserts that Gator's legal battle over its "guerilla warfare" marketing tactics is bringing it free publicity and advertising for its program. USA Today: Spyware watches where you surf - Discusses "freeloading programs" that install spyware components on a user's computer. Gator is among the programs examined. Documentation of Gator Advertisements and Targeting - Research that uses reverse engineering techniques to learn more about how Gator targets sites. Includes a utility allowing users to determine this information for a given Web site. Traffick.com - Kicking the Gator Software Habit - Article by Cory Kleinschmidt explains how Gator's TOS violates user privacy, and suggests practical alternatives to this password-remembering software. Adage: Online Ad Vendor Gator Changes Name - Rebranded as Claria Corp. Gator's EULA Gone Bad - By Ben Edelman. Analysis and criticism of Claria's end user license agreement (EULA). Slashdot: A New Low for Web Advertisers: Pop-Up Downloads - Report on Gator's pop-up downloads, followed by reader discussion of this and other tactics used by Gator. c|net Tech News: Chorus of Gator critics grows - Article on Interactive Advertising Bureau's possible regulatory complaint over Gator's ad insertion. Also discusses Top Text and the effort against it. news.com.com - Overture Signs Deal With Gator - Article revealing that Overture Services has signed a three-year deal with Gator to display its sponsored search listings on pages that pop under those of rival and partner web sites. c|net Tech News: Gator rushes to court over ad technology - Lawsuit against the Interactive Advertising Bureau alleging libel is designed to secure Gator's right to sell ads on third party web sites. c|net Tech News: Web surfers brace for pop-up downloads - Gator has turned to what it calls "one-click opt-install." In place of a pop-up advertisement, landing on a partner site pops up a prompt to download the software.
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