Obey-Giant is artist and skateboarder Shepard Fairey's experiment in phenomenology. It began in 1990 with the "ANDRE THE GIANT HAS A POSSE: 7'4", 520 LB" stickers. Over one million of the stickers have since been distributed worldwide. After enjoined from using the copy written name "Andre the Giant" in 1996, Fairey has been producing mock-propaganda Obey-Giant posters and stickers.