Qualitative Methodology also known as Qualitative Research is the study with the special focus of the "how" and "why" decisions are made, instead of just "what", "when", "where" and "who".

The same research methods are participant observation, direct observation, unstructured interviewing, and case study.

Data analysis methods generally use some researcher interpretation to quantify the information and/or come to a conclusion about the results. The main data analysis methods are interpretive techniques, coding, and recursive abstraction.