Customising Your Logfiles - Tutorial from: Apache Week Extended Log File Format - W3C's description of the Extended Log File Format. Most flexible of the log formats IAB: Metrics and Methodology - The IAB Media Measurement Task Force provides the standards the net uses for measurement. Web Analysis Tools in Transition - With big intelligence software vendors moving into their turf, Web analytics companies must evolve or die. Drilling Down - Content focusing on relationship marketing and customer loyalty through database marketing and interactive metrics. Emphasis on ROI, LTV, RFM and their link together, with a special attention to modeling, CRM, and database marketing techniques. Website Publisher - Traffic Analysis Primer - Primer on traffic analysis covers types of tracking programs and uses for the information they provide. XML.com: What Is Web Analytics - Eric Petersen has put together a guide to web analytics resources, from the books that should be read to the tools to use. Eric is the author of Web Site Measurements Hacks. Combining ethnographic and clickstream data to identify user Web browsing strategies - This paper describes a novel approach that combines data from direct observation, user surveys and server logs to analyse users' browsing behaviour. Vital Web Stats — And More - Review by eWeek Labs of two products that provide high-level analysis and reporting but take very different approaches: WebTrends Reporting Center 5.0 and SiteCatalyst. Web Site Checkup - Far from moribund, Web analytics offerings provide a wide variety of analysis, reporting capabilities. eWeek. Measuring Web Site Traffic - Computerworld - Describes both do-it-yourself and companies which help analyze site logs. Web Watchers - Computerworld - A roundup of skills, training and salary information for Web data analysts. Configure Web Logs in Apache - Explains improving traffic analysis by configuring Apache logs. Dr. Dobbs: NetIQ WebTrends Reporting Center 5.0, Enterprise Edition - Review of WebTrends, with mention of other tools. Tracking Users: What Marketers Really Want to Know - An overview of web traffic analysis techniques, from log file analysis to real-time feeds from packet sniffing monitors.