Black Hat SEO - Worst practices, software and gimmicks to avoid. CommercialAlert Complaint to the FTC - Details CommercialAlert's 2001 complaint of deceptive advertising in search results, and the FTC's ruling from 2002. The Curse of Cloaking - Describes the action of cloaking and explains why you should not do it. Email Marketing Ethics and Spam Reporting - Guide to avoiding being spammed and sending e-mail without spamming. The Classification of Search Engine Spam - Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard. FTC Halts Internet Pagejacking Scam - Documents how the FTC stopped a scheme to mislead consumers to porn sites via search engines. First time a government agency asserted regulatory authority over search engine listings. Search Engine Disclosure Ratings: May 2003 - Reviews major search engines to see if disclosures of paid content are clear and conspicuous. Desperately Seeking Search Engine Marketing Standards - Reviews efforts to create standards for SEO industry and search engine marketing professionals. The Control of Misleading Advertisements Regulations 1988 - UK Act of Parliament that covers misleading advertising on the Internet.